Digital Marketing

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Digital Consultancy

Digital Consultancy

Brand Marketing

Brand Marketing

Performance Monitoring

Performance Monitoring

Traffic Analytic

Traffic Analytic

Conversion Optimization

Conversion Optimization

Social Tracking

Performance Monitoring

Performance Monitoring Tool
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Performance Monitoring Tool

Ensuring and improving digital performance implies relying on data about the user experience. Such data is obtained by testing and monitoring.

Real-user monitoring (RUM) also called passive monitoring, takes the pulse of end-user or customer experience in real time, in every usage context (mobile, fixed, OS, browser, etc.). The ability to collect user-side data makes RUM a critical component in end-to-end digital performance monitoring.

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Social Media Analysis

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

The Social Media Compass is made up of the following analytics: Audience Size, Audience Profile, Content Analysis, Competitive Benchmarking, Community Responsiveness, Sentiment Analysis, Traffic, Reach & Engagement.