Pay Per Click Management

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Learn The Basics Of Pay Per Click - PPC Marketing

PPC, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.  Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.  Search engine advertising is one of the most popular forms of PPC.

Google AdWords

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Keyword Research

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PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles

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MODEL OF ADVERTISING

Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

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Track Conversions

Tracking leads, sales, downloads, email sign-ups, and other key actions for your business, is key. The data recorded by conversion tracking allows you to identify which areas of your campaign are working and not working, so you can optimize your bids, ad text, and keywords accordingly.

Manage Your PPC Dollars: Set a Sensible Budget

PPC bids can rise up very high.  When your starting out, set a low daily budget and then scale up based on conversion tracking

Find Niche Keywords: Long-tail Keyword Strategy

Using data and research, the better you understand your Audience, the easier it is to target by keywords.

Good Writing: Don’t Ignore It

The right text, image and strategy all play a key role in conversions for your Ad Campaigns.